Whether you want to know more about data-driven recruitment, recruiting on Facebook, Instagram, TikTok & LinkedIn or just recruitment marketing in general. This is the place to be!
On this page you will find all the necessary info to become a master in recruitment marketing yourself, so you can find the right candidate for your vacancy in no time.
Register here to gain access to our free Knowledge Hub!
Our webinars about recruitment marketing are given live, but you can find the recordings here. Download them for free and learn all our best practices.
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Webinar (2025)
Call us crazy, but we are giving away PayPal’s recruitment marketing strategy! PayPal, as in the company that changed the way the world moves money? Yes and best of all, they have done the same with recruitment marketing.
In this webinar, you’ll get the unfiltered truth about attracting top talent globally from one of the biggest players in the game. Noa Ferber, Global Talent Attraction Manager at PayPal, will reveal how they’re transforming talent acquisition. Unlock PayPal’s hiring playbook, discover it here!
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Webinar (2024)
In this webinar, Danielle Trawick, Associate Director for Global Employer Branding at Cargill, will take you on a deep dive into the world of recruitment strategy and share how one of the world’s largest food companies approaches this challenge.
With over 19 years of international experience, she will provide actionable tips to help you create meaningful impact in your recruitment marketing.
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Webinar (2024)
This webinar delves into the biggest trends for recruitment marketing in 2025, highlighting strategies to strengthen your employer brand, accelerate hiring with AI, and enhance candidate experience as a key advantage. Learn how to future-proof your recruitment efforts and attract top talent in a rapidly evolving market!
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LinkedIn Live (2024)
Did you know Indeed is changing?
Discover how these latest changes are set to revolutionise your online recruitment strategy. In this session, sympl's marketing experts dive deep into everything new on Indeed for paid and organic campaigns. In just 30 minutes, discover how these updates affect your online recruitment strategy and how to stay ahead!
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Webinar (2024)
This webinar explores how to launch social media recruitment campaigns in just 30 minutes.
Learn why traditional job boards fall short and how platforms like Facebook, Instagram, and TikTok can help you reach great candidates. Gain practical tips to optimise your campaigns for maximum impact!
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Webinar (2024)
Are you still recruiting on LinkedIn?
In this webinar, our digital experts explain why you should stop! Discover why LinkedIn is no longer the golden ticket for finding talent and explore the untapped potential of Facebook and Instagram.
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Webinar (2024)
Wanna know the best tips to recruit on social media?
In this webinar, our experts share invaluable insights based on 9.000 recruitment campaigns of the past 5 years. Boost your recruitment efforts on Facebook, Instagram and TikTok!
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Webinar (2023)
Looking for new ways to make your employer branding even more effective on social media? Watch this webinar with our special guest Hung Lee — the recruitment and employer branding expert.
In this webinar, you'll get a deep dive into the latest employer branding trends and strategies. And we’ll guide you on how to execute employer branding on varied social media platforms.
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Webinar (2023)
Ready to unleash the power of social media for employer branding?
Together with James Ellis - the leading authority on employer branding, we revealed strategies and tactics to build a powerful employer brand on social media. During this webinar you’ll discover why you need employer branding and how you leverage social media in this process.
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Webinar (2023)
Want to discover the secrets of summer recruiting? Watch this!
We'll decode the mysteries of summer job-hopping and how to leverage that for recruiting. You’ll also learn how to launch campaigns smoother than sunscreen and recruit like a pro. Plus, we’ll reveal hot cost-cutting tricks.
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Webinar (2023)
Are you tired of Talent Acquisition being viewed as just another cost centre?
This webinar challenges that traditional point of view. We'll equip you with arguments to digitise your recruitment funnel and demonstrate the true value of HR to your CEO.
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Webinar (2023)
Are you already using ChatGPT to make your online recruitment more efficient?
During this webinar, you’ll learn how to make an engaging vacancy in lighting speed, see how our software creates an entire online recruitment campaign in less than 5 minutes, learn from our mistakes, and get to know our tips & tricks!
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Webinar (2023)
Have you ever considered using Instagram as a platform to find new candidates?
In this webinar we’ll give you our insights into recruiting on this platform. You’ll learn how to create your first recruitment campaign, how to target the ideal audience for your vacancy ,and our takeaways from our successful campaigns.
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Webinar (2022)
Together with Alexandra from TikTok, we hosted our first joint webinar on the ins and outs of this platform. In this webinar you’ll learn how to create your first TikTok recruitment campaign, what the TikTok pixel is all about and the key takeaways from our first successful experiments.
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Webinar (2022)
Want to start online recruitment on Facebook & Instagram, but don't know where to start? Take a look at this sneak peek of our software and see how our software can help you fill all your vacancies ASAP.
We'll show you how our software can target and reach your ideal candidates. You'll also learn how to create your first online recruitment campaign in under 30 minutes.
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Webinar (2022)
Don't know how to target your ideal candidates now Sponsored Inmail (widely used by recruiters) is no longer in use?
No worries, we hosted a webinar on how to recruit on LinkedIn since advertising options have changed. You'll learn what the advertising alternatives are to target potential candidates and how you can boost your recruitment strategy on LinkedIn. We'll also give some key takeaways from our own LinkedIn experiments.
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Webinar (2022)
The ins and outs of online recruitment aren't always obvious, which is why we are here.
In this webinar, our experts answered all your burning questions about online recruitment and how to reach candidates for your vacancy online. We covered questions on the power of the facebook pixel, successful vacancy pages, targeting, recruitment software, and more.
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Webinar (2022)
Facebook is well-established social media royalty. But have you thought about recruiting on the up-and-coming social media platform –TikTok? In this webinar, we compare those two platforms and help you select the right one in order to target your ideal candidate.
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Webinar (2022)
Do you want to reach your ideal candidates on a vibrant new platform?
In this webinar we’ll give you our insights into recruiting on TikTok. You’ll learn how to create your first TikTok recruitment campaign, what the TikTok pixel is all about and the key takeaways from our first successful experiments.
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Webinar (2021)
On average Belgians scroll 160 metres per day on Facebook & Instagram... And it's up to you to stand out with your job ad.
In this webinar you’ll learn which visuals work best and tips and tricks to create thumb-stopping visuals for your recruitment campaigns
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Webinar (2021)
Do you want to know more on the special ad category for recruitment and employment campaigns? In this webinar, you’ll learn what Facebook's new targeting policy of Facebook is and it impact on your recruitment campaigns. Learn how to set-up your campaign correctly and use the Special Ad Audiences.
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Webinar (2021)
Do you want to learn more about measuring the success of your recruitment campaigns on Facebook & Instagram?
In this webinar you'll learn the exact process for analysing your recruitment campaigns. We'll go over how to setup your tracking and show you what metrics are most important . You'll also learn how to do benchmarks and A/B testing.
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Webinar (2021)
Want to reach job seekers where they are the most? In less than an hour, you'll learn how to reach passive job seekers, what the power of the Facebook Pixel is and how recruiting on social media increases your ROI.
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Webinar (2021)
Do you want to get more inflow for your vacancy? In less than an hour, you’ll learn everything about measuring data: what keeps candidates engaged, how long they stay on your vacancy page and how many end up applying.
Our white papers make up a rich library of knowledge. Put your reading glasses on and find in-depth knowhow about recruitment marketing.
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White paper
Our upgraded 'Recruit via Facebook & Instagram' whitepaper is here. It’s the go-to guide for all recruiters looking to level up their (online) recruiting game. You’ll learn how to turn ChatGPT into your trusty recruitment sidekick, get the most out of the Special Ad Categories, leverage employer branding and much more.
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White paper
No clue what Data-Driven Recruitment is all about? It’s about measuring all the actions you take to recruit staff in order to adjust your recruitment strategy accordingly. Ready to win the race of talent?
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White paper
While HR professionals often come into contact with active job seekers, it’s more interesting to reach passive job seekers. Read here how to reach these last ones via recruitment campaigns on social media!
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E-book
Have a question about recruiting on Facebook & Instagram? We’ve probably answered it in this Q&A E-book. Deemed our ‘Holy Bible’ of online recruitment, dig into this E-book to become an expert on all things about recruiting on Facebook & Instagram!
Don’t miss a thing! For quick answers and facts, check out our checklists, and keep your recruitment marketing looking sharp.
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Checklist
TikTok for recruitment marketing? Absolutely! With over 1.5 billion users, TikTok is no longer just a platform for Gen Z, it’s the ultimate tool to connect with candidates of all ages and backgrounds.
Curious about how to get started? We've got you covered. Check out our comprehensive 42 tips checklist, packed with meaningful insights to help you incorporate TikTok into your recruitment strategy.
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Checklist
After 5 years of research and analysing over 10.000 recruitment campaigns, we’ve compiled the ultimate checklist with actionable tips that will transform your recruitment completely. From learning the creative tricks that make your ads stand out to discovering the one call to action that’s bringing in twice the applicants.These tips will change your recruitment game!
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Checklist
A good vacancy page is about more than just attractive copy… From crafting a mobile friendly vacancy page to how to use the Facebook Pixel. Check out which points you score well in and discover what you can still finetune!
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Checklist
When a job seekers sees you as a potential employer, they immediately get to work. So don't fake it till you make it, but instead be authentic in all your communication on your website and social media! Use our checklist to see if you score high on authenticity!
Next to the webinars and white papers, we’ve got other cool tools to help you with your recruitment marketing campaign.
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Strategic Insights
Ready to take your recruitment marketing to the next level? Join thousands of recruiters who are staying ahead of the curve with our must-read monthly newsletter.
Each edition keeps you ahead with the latest news in social advertising, ensuring you're among the first to stay informed about trends in the world of recruitment marketing. You'll also gain access to exclusive resources, as webinars and white papers. Plus, stay updated with exciting updates in the sympl software, ensuring your recruitment marketing remains cutting-edge and effective. Subscribe now!
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Budgetizer
Struggling to calculate your recruitment budget for 2025? At sympl, we've developed a smart tool for HR professionals, allowing you to easily and strategically calculate your recruitment budget for 2025. With sympl's Recruitment Marketing Budgetizer, you have everything you need to stay ahead and set your recruitment budget efficiently. Discover it here!
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Tips & tricks
Would you like to take your HR skills to the next level? In just a few weeks you will learn how to create a successful online vacancy and how to get more inflow on your vacancies. Register for free and receive 2-weekly tips & tricks in your mailbox!
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Calculator
No idea how much budget you have to provide for a recruitment campaign on Facebook? Not only does the Financial Facebook Formula calculate the budget you need, but also how much it would cost if your results were great or, unfortunately, a little disappointing. Check it out!