Knowledge Hub: Level up your recruitment marketing strategy with sympl resources

Knowledge Hub

Whether you want to know more about data-driven recruitment, recruiting on Facebook & Instagram or just online recruitment in general. This is the place to be!

On this page you will find all the necessary info to become a master in recruitment yourself,
so you can find the right candidate for your vacancy in no time.

Do you want to unlock all our resources at once?
Register for free and get access to our sympl academy.

Go to our sympl academy


Our webinars about online recruitment are given live, but you can find the recordings here. Download them for free and learn all our best practices.

WORKSHOP: Set up your first social media recruitment campaign in 30 minutes

Set up your first social media recruitment campaign in 30 minutes

Webinar (2024)

This webinar explores how to launch social media recruitment campaigns in just 30 minutes. 

Learn why traditional job boards fall short and how platforms like Facebook, Instagram, and TikTok can help you reach great candidates. Gain practical tips to optimise your campaigns for maximum impact!

Webinar Stop recruiting on LinkedIn

Stop recruiting on LinkedIn

Webinar (2024)

Are you still recruiting on LinkedIn?

In this webinar, our digital experts explain why you should stop! Discover why LinkedIn is no longer the golden ticket for finding talent and explore the untapped potential of Facebook and Instagram.

Webinar 100 Golden Tips To Recruit On Social Media

100 golden tips to recruit via social media

Webinar (2024)

Wanna know the best tips to recruit on social media?

In this webinar, our experts share invaluable insights based on 9.000 recruitment campaigns of the past 5 years. Boost your recruitment efforts on Facebook, Instagram and TikTok!

Webinar: effective employer branding in the social media era with Hung Lee

Effective employer branding in the social media era

Webinar (2023)

Looking for new ways to make your employer branding even more effective on social media? Watch this webinar with our special guest Hung Lee — the recruitment and employer branding expert.

In this webinar, you'll get a deep dive into the latest employer branding trends and strategies. And we’ll guide you on how to execute employer branding on varied social media platforms. 

Image for webinar about employer branding through social media

How to build your employer branding through social media

Webinar (2023)

Ready to unleash the power of social media for employer branding?

Together with James Ellis - the leading authority on employer branding, we revealed strategies and tactics to build a powerful employer brand on social media. During this webinar you’ll discover why you need employer branding and how you leverage social media in this process. 

sympl webinar online recruiting during summer

Online recruiting during summer

Webinar (2023)

Want to discover the secrets of summer recruiting? Watch this!

We'll decode the mysteries of summer job-hopping and how to leverage that for recruiting. You’ll also learn how to launch campaigns smoother than sunscreen and recruit like a pro. Plus, we’ll reveal hot cost-cutting tricks.

Webinar: Talent acquisition is a revenue driver, not a cost centre

Talent Acquisition is a revenue driver, not a cost centre

Webinar (2023)

Are you tired of Talent Acquisition being viewed as just another cost centre?

This webinar challenges that traditional point of view. We'll equip you with arguments to digitise your recruitment funnel and demonstrate the true value of HR to your CEO.

Image for a webinar about recruiting with chatGPT

Recruiting with ChatGPT

Webinar (2023)

Are you already using ChatGPT to make your online recruitment more efficient?

During this webinar, you’ll learn how to make an engaging vacancy in lighting speed, see how our software creates an entire online recruitment campaign in less than 5 minutes, learn from our mistakes, and get to know our tips & tricks!

webinar recruiting on instagram

Recruiting on Instagram

Webinar (2023)

Have you ever considered using Instagram as a platform to find new candidates

In this webinar we’ll give you our insights into recruiting on this platform. You’ll learn how to create your first recruitment campaign, how to target the ideal audience for your vacancy ,and our takeaways from our successful campaigns.

joint webinar recruiting on tiktok

Joint Webinar: Recruiting on TikTok

Webinar (2022)

Together with Alexandra from TikTok, we hosted our first joint webinar on the ins and outs of this platform. In this webinar you’ll learn how to create your first TikTok recruitment campaign, what the TikTok pixel is all about and the key takeaways from our first successful experiments.

Webinar: How to start with online recruitment campaigns on Facebook & Instagram with our software

How to start online recruiting with our software

Webinar (2022)

Want to start online recruitment on Facebook & Instagram, but don't know where to start? Take a look at this sneak peek of our software and see how our software can help you fill all your vacancies ASAP.

We'll show you how our software can target and reach your ideal candidates. You'll also learn how to create your first online recruitment campaign in under 30 minutes.

Webinar: How to recruit on LinkedIn now Sponsored Inmail is gone

How to recruit on LinkedIn now that Sponsored Inmail is gone

Webinar (2022)

Don't know how to target your ideal candidates now Sponsored Inmail (widely used by recruiters) is no longer in use?

No worries, we hosted a webinar on how to recruit on LinkedIn since advertising options have changed. You'll learn what the advertising alternatives are to target potential candidates and how you can boost your recruitment strategy on LinkedIn. We'll also give some key takeaways from our own LinkedIn experiments.

Webinar: Ask us anything

Ask us anything

Webinar (2022)

The ins and outs of online recruitment aren't always obvious, which is why we are here.

In this webinar, our experts answered all your burning questions about online recruitment and how to reach candidates for your vacancy online. We covered questions on the power of the facebook pixel, successful vacancy pages, targeting, recruitment software, and more.

Webinar: recruitment campaigns: Facebook vs tiktok

Recruitment campaigns: Facebook vs TikTok

Webinar (2022)

Facebook is well-established social media royalty. But have you thought about recruiting on the up-and-coming social media platform –TikTok? In this webinar, we compare those two platforms and help you select the right one in order to target your ideal candidate. 

Webinar: recruiting on Tiktok

Recruiting on TikTok

Webinar (2022)

Do you want to reach your ideal candidates on a vibrant new platform? 

In this webinar we’ll give you our insights into recruiting on TikTok. You’ll learn how to create your first TikTok recruitment campaign, what the TikTok pixel is all about and the key takeaways from our first successful experiments.

Webinar: Successful visuals for Instagram & Facebook recruiting

Successful advertising visuals for recruitment campaigns

Webinar (2021)

On average Belgians scroll 160 metres per day on Facebook & Instagram... And it's up to you to stand out with your job ad.

In this webinar you’ll learn which visuals work best and tips and tricks to create thumb-stopping visuals for your recruitment campaigns

Webinar: targeting changes on Facebook and special ad category

Special Ad Category and Targeting changes on Facebook

Webinar (2021)

Do you want to know more on the special ad category for recruitment and employment campaigns? In this webinar, you’ll learn what Facebook's new targeting policy of Facebook is and it impact on your recruitment campaigns. Learn how to set-up your campaign correctly and use the Special Ad Audiences.

Webinar: how to analyse your recruitment campaign on Facebook and Instagram

How to analyse your recruitment campaign on Facebook & Instagram

Webinar (2021)

Do you want to learn more about measuring the success of your recruitment campaigns on Facebook & Instagram?

In this webinar you'll learn the exact process for analysing your recruitment campaigns. We'll go over how to setup your tracking and show you what metrics are most important . You'll also learn how to do benchmarks and A/B testing.

sympl webinar: Reach passive candidates on FB & IG

Recruiting on Facebook & Instagram

Webinar (2021)

Want to reach job seekers where they are the most? In less than an hour, you'll learn how to reach passive job seekers, what the power of the Facebook Pixel is and how recruiting on social media increases your ROI.

sympl webinar: The ins and outs of data driven talent acquisition

Data-driven recruitment

Webinar (2021)

Do you want to get more inflow for your vacancy? In less than an hour, you’ll learn everything about measuring data: what keeps candidates engaged, how long they stay on your vacancy page and how many end up applying.

White papers

Our white papers make up a rich library of knowledge. Put your reading glasses on and find in-depth knowhow about online recruitment.

image for a whitepaper about recruiting via Facebook and Instagram

Recruit via Facebook & Instagram 2.0

White paper

Our upgraded 'Recruit via Facebook & Instagram' whitepaper is here. It’s the go-to guide for all recruiters looking to level up their (online) recruiting game. You’ll learn how to turn ChatGPT into your trusty recruitment sidekick, get the most out of the Special Ad Categories, leverage employer branding and much more.

sympl white-paper: What is data driven recruitment?

Data-driven recruitment

White paper

No clue what Data-Driven Recruitment is all about? It’s about measuring all the actions you take to recruit staff in order to adjust your recruitment strategy accordingly. Ready to win the race of talent?

sympl white paper: Recruit passive job seekers on FB & IG

Recruit via Facebook & Instagram

White paper

While HR professionals often come into contact with active job seekers, it’s more interesting to reach passive job seekers. Read here how to reach these last ones via recruitment campaigns on social media!

sympl e-book q&a: Recruit passive job seekers on FB & IG

Q&A: Recruit via Facebook & Instagram


Have a question about recruiting on Facebook & Instagram? We’ve probably answered it in this Q&A E-book. Deemed our ‘Holy Bible’ of online recruitment, dig into this E-book to become an expert on all things about recruiting on Facebook & Instagram!


Don’t miss a thing! For quick answers and facts, check out our checklists, and keep your online recruitment looking sharp.

Checklist: How to create a successful vacancy page?

Tips for a successful vacancy


A good vacancy page is about more than just attractive copy… From crafting a mobile friendly vacancy page to how to use the Facebook Pixel. Check out which points you score well in and discover what you can still finetune!

Checklist: Be authentic when recruiting in social media

Authenticity in recruitment


When a job seekers sees you as a potential employer, they immediately get to work. So don't fake it till you make it, but instead be authentic in all your communication on your website and social media! Use our checklist to see if you score high on authenticity!


Sit back, relax, and join us as we delve into the captivating world of online recruitment in our podcast episodes.

Other cool stuff

Next to the webinars and white papers, we’ve got other cool tools to help you with your online recruitment campaign

Financial Facebook Formula: Calculator for your mediabudget

Financial Facebook Formula


No idea how much budget you have to provide for a recruitment campaign on Facebook? Not only does the Financial Facebook Formula calculate the budget you need, but also how much it would cost if your results were great or, unfortunately, a little disappointing. Check it out!

Online recruitment bootcamp

Online Recruitment Bootcamp

Tips & tricks

​​Would you like to take your HR skills to the next level? In just a few weeks you will learn how to create a successful online vacancy and how to get more inflow on your vacancies. Register for free and receive 2-weekly tips & tricks in your mailbox!

Do you want to unlock all our resources at once?

Register for free and get access to our sympl academy.

Go to our sympl academy