The Challenge: Finding Time-Efficient Recruitment Solutions
BOMA needs to hire for many different roles, including Marketing Managers, Warehouse Managers, Account Managers, Process Specialists, and Technicians.
Before working with the sympl software, Lynn used LinkedIn Recruiter, VDAB, and recruitment agencies. Searching for candidates on LinkedIn took too much time, and social media campaigns run by external agencies didn't work well. These methods also gave her little control over content and timing.
Lynn wanted a solution that would both attract good candidates and build the company's employer brand. "A great side effect of the recruitment marketing campaigns is the increased brand awareness", says Lynn. With hiring being crucial for BOMA's growth, she needed a tool to simplify processes, reduce manual work, and give her more control over recruitment marketing.
The Solution: sympl’s Smart, Fast, and Personalized Approach
sympl provided the perfect solution for Lynn's challenges. The platform's AI tools helped her create custom, branded job ads in minutes, greatly reducing setup time. Compared to agencies, sympl was much faster—campaigns could go live within 30 minutes.
Through sympl's recruitment marketing, BOMA reached over 1.35 million views across Belgium and the Netherlands, boosting brand awareness. The company kept its brand identity intact thanks to customisable options and direct connection with BOMA's Facebook page.