The need for change and innovation
Brewery Der Trappisten Van Westmalle had previously advertised job openings both offline and online through a traditional recruitment agency but without a targeted campaign. However, satisfactory results (and candidates) remained out of reach. Bart sought a fresh approach and decided to go for a more targeted and digital strategy this time around. With the help of the sympl software, they aimed to reach the right candidates and achieve better outcomes in their recruitment marketing strategy.ve better outcomes.
Specific, flexible and efficient
The sympl software empowers companies to improve their recruitment by effortlessly attracting passive job seekers through targeted ads on social media.The sympl algorithm continuously optimises and adjusts campaigns through automated A/B testing. Consequently, the most effective ad consistently reaches the right audience on the most appropriate channel. Bart has recognised the value of sympl's approach, noting that it works in a "targeted, flexible, and efficient way."
Three vacancies - three hits
Westmalle Trappist Brewery had three job openings: Junior Marketer, Project Engineer, and Polyvalent Production Worker. To streamline the process, they leveraged the sympl software to manage their recruitment marketing. The brewery easily entered the necessary information for each role, including job requirements and company details. They also uploaded photos and videos showcasing their employees and work environment directly into the software. Using these assets, the brewery crafted compelling job descriptions, designed targeted campaigns, and created engaging ads—all within the sympl software. The outcome? Tremendous success: 51 applications for the Junior Marketer role, 64 applications for the Project Engineer role, and a whopping 110 applications for the Polyvalent Production Engineer role.
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