The need for change and innovation
Brewery Der Trappisten Van Westmalle had previously advertised job openings both offline and online through a traditional recruitment agency but without a targeted campaign. As a result, satisfactory results (and candidates) remained out of reach. Bart sought a fresh approach and decided to go for a more targeted and digital strategy this time around. With the help of sympl, they aimed to reach the right candidates and achieve better outcomes.
Specific, flexible and efficient
sympl's technology empowers companies to effortlessly attract passive job seekers through targeted ads on social media. The sympl algorithm continuously optimizes and adjusts campaigns through automated A/B testing. Consequently, the most effective ad consistently reaches the right audience on the most appropriate channel. Bart has recognized the value of sympl's approach, noting that it works in a "targeted, flexible, and efficient way."
Three vacancies - three hits
Westmalle Trappist Brewery had three job openings: Junior Marketer, Project Engineer, and Polyvalent Production Worker. To ease the burden, Sympl gladly took over the preparatory tasks, such as writing job descriptions, designing campaigns, and creating ads. The brewery provided photos and videos showcasing their employees and work environment. Leveraging this content, sympl created fun visuals and engaging videos for the recruitment campaigns. The outcome? Tremendous success: 51 applications for the Junior Marketer role, 64 applications for the Project Engineer role, and a whopping 110 applications for the Polyvalent Production Engineer role.