Like many in healthcare, Tom De Clercq, General Manager at De Gavermeersen was hitting a wall with recruitment. With few responses to job postings and a younger workforce that seemed out of reach, something had to change. That's when sympl entered the picture - a software that not only transformed the hiring process but became De Gavermeersen's primary recruitment platform.
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Nestled in the heart of Deerlijk, De Gavermeersen is a home where every resident's story matters. Home to 159 incredible individuals, each with their own journey and personality.
De Gavermeersen's doors are always open to residents, families, and teams. They create a warm and supportive environment for everyone. De Gavermeersen lives by four core values – they're the heartbeat of everything they do: Authenticity, Individuality, Togetherness, Dedication. At De Gavermeersen, they create a living, breathing community where every resident feels valued, heard, and truly at home.
Company size: 50-100 employees
Industry: Healthcare
VDAB listings, a basic website, and the occasional help from temp agencies. Sound familiar? “We were only reaching active job seekers, which limited our pool of candidates significantly,” Tom tells us. “Our job postings were also too administrative and technical to appeal to younger applicants”. These pain points left Tom scrambling to fill roles and the organisation struggled to connect with the right people.
When Tom spotted the sympl software through a marketing campaign, something clicked. Here was a way to reach people who weren't actively job hunting but might be interested in the right opportunity. “ Using the sympl software allowed us to apply marketing techniques in recruitment, something we’d never considered before".
sympl's software is enjoyable to use. The user-friendly design and reusable templates make it an attractive addition to any recruitment toolkit. These templates allowed Tom’s team to maintain a consistent tone-of-voice and visual style across all campaigns, making recruitment easier and more aligned with De Gavermeersen’s brand.
Another exciting development has been the creation of a career page through sympl, which will soon be integrated into their website to create one central location for all job postings. “Now we can manage all our vacancies and candidates from one system, saving us a lot of time,” Tom adds.
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Tom De Clercq
General Director
"The sympl software transformed our recruitment process, helping us turn passive social media users into qualified hires while saving time and effort."
Through 12 campaigns, they hit a 0.62% click-through rate (above the industry average) and 74% of applicants were qualified! They've already brought 8 great people on board through sympl. The exposure gained through social media was another game-changer. “Our campaigns now reach a much broader audience, including younger candidates who were previously hard to engage”, Tom shares.
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For Tom, sympl wasn’t just another recruitment tool - it was a game-changer. The platform made it easy to track campaign performance in real time, with automatic optimisations ensuring the best results without constant manual adjustments.
"With the sympl software, we could clearly see how our campaigns were performing, and the platform continuously fine-tuned them for better reach and engagement," Tom shares.
For Tom and his team, the sympl software has become the secret weapon in healthcare recruitment. No guesswork, no wasted budget- just data-driven recruitment marketing that works. “sympl allows us to turn passive social media users into new hires”, he says.”'It's intuitive, offers a broad reach, and is incredibly efficient.”
This is exactly what modern recruitment should be about. De Gavermeersen is still growing, and they're sticking with the sympl software every step of the way.