Testimonial: Digital Dot

sympl

Sofie Demeyer’s sympl Story: From Recruiting Hell to Halving Hiring Time

Digital Dot, a growing company under the leadership of Managing Director Sofie Demeyer, faced significant challenges in finding suitable candidates for their open positions. Despite using various recruitment methods, they struggled to attract a steady flow of applicants. After being introduced to sympl by one of their clients, Sofie decided to try the platform—and the results have been transformative. With sympl’s easy-to-use tools, brand-aligned campaigns, and effective ad targeting, Digital Dot has not only streamlined their recruitment process but they’ve also filled crucial roles in considerably less time by eliminating all the meaningless hoops in the recruiting process. Since committing to sympl for all their hiring needs, the company is on track to meet its 2024 staffing goals.

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recruitment campaigns

1300

euro media spend
employer branding

45

applicants
of vacancies filled

2

hires (so far)

Moving beyond traditional recruitment

Sofie Demeyer, Managing Director of Digital Dot, recalls the early recruitment days at her company. Like many small businesses, they tried various approaches. They leveraged their social media channels, website, and even worked with temp and recruitment agencies. However, they just weren’t reaching the right people. “We’d put in all this effort, but the response was underwhelming”, Sofie explains. Finding the right candidates seemed like an uphill battle.

sofie-digital-dot-testimonial

Sofie Demeyer

Managing Director of Digital Dot

Digital Dot

 “I never expected to fill vacancies so quickly.”


About Digital Dot

Digital Dot is a team of perfectionists that puts people first. With 21 years of experience in the European market, Digital Dot specializes in wide and super wide format digital printers. The products include 2D and 3D printing technology and cutting-edge options. Digital Dot provides high-quality choices and excellent customer service, at affordable prices.

A platform that changes everything

After hearing about sympl from one of their clients, Fisheye, Sofie decided to try it. What immediately stood out to her was how easy the platform made the entire recruitment process. “With just a bit of input, we could quickly create job postings that really connected with potential candidates”, Sofie says. She also appreciated how sympl’s integrated AI tools helped write both ad and vacancy copy based on minimal input, making the creation process fast and efficient. “It took all the heavy lifting off our shoulders”, she added.

Well-aligned brand preferences

Sofie particularly admired sympl’s brand preferences and ad overlays, which ensured that each campaign was consistent with Digital Dot’s branding. This meant they could keep their brand identity consistent while enhancing their employer branding efforts. Another feature that made a big difference was the ability to connect Digital Dot's Facebook page directly to the platform. Without needing a separate advertising account, Sofie could run ads through their own social pages, extending their reach in a more personal and targeted way.

digital dot visual

From struggles to steady success

sympl helped solve Digital Dot's biggest recruitment challenges: reaching the right audience and improving the flow of applications. Although their initial campaigns weren’t an immediate success, Sofie quickly reworked the strategy, shifting to a better-targeted approach. This small change in approach made a significant impact. “We quickly filled both roles we were hiring for”, she recalls. The campaigns, run on a total media budget of 1,300 euros, attracted 45 applicants, successfully hiring two employees. The results were so impressive that Digital Dot chose to stick with sympl for all their recruiting efforts.

Sympl: The Key to Consistent Results

For Sofie, sympl isn’t just another tool; it’s become a fundamental part of Digital Dot’s hiring strategy. “The difference is night and day. It’s the difference between achieving results or not”, she emphasizes. The platform's ease of use, and ability to attract high-quality candidates, have allowed Digital Dot to focus more on growing their business rather than getting bogged down with recruitment logistics.

Sofie’s goal for 2024 was to hire three additional employees. With sympl, two of those positions are already filled, and the goal for the last quarter is to find the final star member of the team.

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