Testimonial: NSX Normalized Systems

How NSX Revitalized its Recruitment strategy with sympl

NSX Normalized Systems sought alternative recruitment methods to manage the process more professionally. Without a dedicated HR department, attracting talent and coordinating candidates required clear, streamlined organization. Frans Verstreken, Commercial Officer, was drawn to sympl’s user-friendly interface and its ability to reach passive job seekers. As a specialized software firm, NSX expanded its reach, generating over 445,000 social media impressions. This resulted in several promising candidates and two hires to date.

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2000

euro media spend

445.028

impressions

hires (so far)

Innovative recruitment approach

Frans Verstreken, Commercial Officer of NSX Normalized Systems — a leading high-end software development firm — first encountered sympl through networking. After following sympl on LinkedIn, he noticed its success in reaching passive candidates and admired the innovative approach to recruitment.

"Before sympl, we worked with recruitment agencies, who remain trusted partners. However, what really drew us to sympl was their ability to tap into the passive job seeker market, making the candidate pool more extensive and interesting," Frans shared.

Despite his challenges to attract specialized talent, Frans found sympl to be a persistent partner, providing solutions that allowed NSX to reach more candidates and streamline their hiring efforts.

"sympl’s software empowered us to create our own recruitment campaigns, enabling several team members to monitor the process professionally. This level of involvement was possible without requiring excessive time or commitment, which was crucial for us."

About NSX

NSX, a software development firm, was founded in 2011 to apply scientific research on Normalized Systems to industrial applications. Operating in Belgium, the Netherlands, the US and the UK, NSX offers innovative solutions by integrating technologies like agile project management, DevOps, and micro-services. With around 100 mission-critical applications in production, NSX focuses on knowledge transfer and empowering clients through collaborations with ICT companies and a dedicated competence centre.

Company size: 40-50 employees
Industry: Information Technology

testimonial sofie digital dot — Frans Verstreken

Commercial Officer

NSX Normalized Systems

"By using sympl, we were able to take recruitment into our own hands in a cost-and time-efficient manner"

Customisable features

To further enhance the campaigns, Frans utilized a custom subdomain to align the vacancies' URLs with NSX's own website domain, ensuring consistent branding across all campaign materials. The impact was significant: the ads generated over 400,000 impressions and attracted more than 2,520 visitors to the vacancies.

Frans appreciated the platform's user-friendly interface, which simplified the entire recruitment process—from creating social media campaigns to following up with candidates. NSX also found value in sympl’s pricing model, along with the boost in social media presence that came from using the platform.

A key benefit of sympl for NSX was the ability to streamline candidate follow-up. By utilising custom dynamic email templates, Frans found it easy to manage communications with candidates. He also invited his colleagues to join the platform, allowing everyone to access the same candidate pipeline, view shared notes, and minimize confusion.

Two different profiles, two successful campaigns, two hires

In their first campaign using sympl, NSX targeted a niche role requiring a master's degree in computer science and engineering, resulting in 2 successful hires from a competitive pool of 21 applicants. In their second campaign, they focused on a more experienced business analyst profile, leading to several promising candidates being invited for interviews. The NSX campaigns are good examples of "Smart Social Recruitment": the words Frans used to summarize his experience using sympl.

Interested in how you can implement sympl in your recruitment strategy? Schedule an online meeting to explore what sympl can do for your organization.

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