Testimonial: Equans

How the sympl software became a keystone in Equans’ hiring process

Recruitment marketing at Equans is no minor task. A broad range of roles spread across different regions, sectors, and languages, makes the hiring process both complex and highly selective. Traditional methods became too time-consuming and scattered for the company’s growing needs. Faced with the challenge of finding a more streamlined, efficient approach for their recruitment marketing process, Equans was looking for a solution that could bring all their recruitment marketing efforts under one roof. That solution came in the form of the sympl software.

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About Equans

Equans is a global leader in energy and services, focused on delivering innovative, sustainable solutions that help businesses and communities reduce their carbon footprint. Specializing in energy, digital, facilities management, and environmental services, Equans empowers organizations to optimize operations and enhance energy efficiency. Tailored solutions are designed to meet the unique needs of each client, ensuring a positive impact on both operations and the environment.

Company size: 5.000 - 6.000 employees
Sector: Energy and Services

Equans and their complex hiring landscape, in need of sympl-icity & reach

Equans is faced with a challenging recruitment process due to a wide variety of roles across multiple sectors, business units, regions, and languages. From project managers and industrial electricians to refrigeration engineers and even company firefighters, the variety is vast to say the least. Initially, they relied on traditional recruitment methods, such as their own job website, job boards like VDAB and Jobat, and interim agencies. However, this process was time-consuming and required a lot of effort from the job marketing team. Setting up social media campaigns across various platforms with different formats and requirements for each, only added to the workload.

“What we really needed was a solution that could simplify and streamline our recruitment marketing process. And on top of that could expand our reach while remaining cost-effective,” says the job marketing team. “In short, something more efficient, less time-consuming, and capable of managing all our recruitment marketing in one place.”

The Job Marketing Team

Equans

“Since integrating the sympl software into our routine, we’ve been able to create eye-catching, branded campaigns that align with our employer branding and effectively attract qualified candidates.”

Unlocking a wide variety of functionalities for recruitment marketing

Since 2023, the job marketing team at Equans has integrated the sympl software into their routine. Every three weeks, they launch recruitment campaigns set up with the sympl software, to promote their vacancies. When aiming for a higher influx of applicants across their diverse range of vacancies, they rely even more on the sympl software, confident in its ability to attract qualified candidates. Which in the past, already resulted in multiple hires for various positions at Equans.

Besides that, Equans attach great importance to employer branding, and the sympl software supports this effort as well. The job marketing team uses the sympl software to create original, eye-catching campaigns that draw attention to their job openings. They’ve even integrated their own social media page into the platform for a fully branded experience.

The team continues to be impressed by the different possibilities that the sympl software offers, making it an essential tool in their recruitment strategy.

Examples Campaign Material

Equans & sympl: a winning partnership for the recruitment marketing future

With the sympl software, Equans has not only streamlined its recruitment marketing but also elevated its employer branding and hiring process. What began as a search for efficiency has evolved into a long-lasting partnership with the sympl software that continually surprises the job marketing team, resulting in saving time, enhancing reach, and consistently delivering qualified candidates. For Equans, the future of recruitment marketing is clear, and it's powered by the sympl software.

Do you also want to increase your reputation as an employer among your target audience and attract more relevant candidates? Schedule an online meeting here to discuss how you can implement the sympl software in your recruitment strategy.

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