Testimonial: Equans

How the sympl software became an added value in Equans' recruitment process

Recruitment marketing at Equans is no minor task. A broad range of (mostly technical) roles spread across different regions, sectors, and languages, makes the recruitment challenging. Traditional methods became too time-consuming and scattered for the company’s growing needs. Faced with the challenge of finding a more streamlined, efficient approach for their recruitment marketing process, Equans was looking for a solution that could bring all their recruitment marketing efforts under one roof. That solution came in the form of the sympl software.

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About Equans

Equans is a leading global player in multi-technical installations and maintenance services. They design, install and deliver customized solutions and services to improve their customers' infrastructure, equipment, systems and technical processes. By drawing on their technical expertise and their know-how, they help respond to the three major transitions of our time. Their customers trust them because they are capable to find solutions tailored to their specific needs.

Company size: 9.000 - 10.000 employees
Sector: Energy and Services

Equans and their hiring landscape, in need of sympl-icity & reach

Equans is faced with a challenging recruitment process due to a wide variety of roles across multiple sectors, business units, regions, and languages. From team leaders and industrial electricians to cooling technicians and even company firefighters, the variety is vast to say the least. Initially, they relied on traditional recruitment methods, such as their own job website, job boards like VDAB and Jobat, and interim agencies. In combination with setting up social media campaigns across various platforms with different formats and requirements, this was a time-consuming task for the Job Marketing team.

“What we really needed was a solution that could simplify and streamline our recruitment marketing process on social media. And on top of that could expand our reach while remaining cost-effective,” says the Job Marketing team. “In short, something more efficient, less time-consuming.”

The Job Marketing Team

Equans

“Since integrating the sympl software into our routine, we’ve been able to create eye-catching, branded campaigns that align with our employer branding and increase our influx of candidates.”

Unlocking a wide variety of functionalities for recruitment marketing

Since 2023, the Job Marketing team at Equans has integrated the sympl software into their routine. Every three weeks, they launch recruitment campaigns set up with the sympl software, to promote their vacancies. Which in the past, already resulted in multiple hires for various positions at Equans.

In addition, Equans places great importance on employer branding, and the sympl software contributes to this effort as well. The Job Marketing team uses the sympl software to create original, eye-catching campaigns that draw attention to their job openings. They’ve even integrated their own social media page into the platform for a fully branded experience.

The team continues to be impressed by the different possibilities that the sympl software offers, making it an essential tool in their recruitment strategy.

Examples Campaign Material

Equans & sympl: a recruitment marketing partnership

With the sympl software, Equans has not only streamlined its recruitment marketing on social media but also elevated its employer branding and hiring process. What began as a search for efficiency has evolved into a long-lasting partnership that helps the Job Marketing team thanks to the time saving capabilities, enhanced reach, and influx of candidates. For Equans, the future of recruitment marketing can be supported by the sympl software.

Do you also want to increase your reputation as an employer among your target audience and attract more relevant candidates? Schedule an online meeting here to discuss how you can implement the sympl software in your recruitment strategy.

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