A more focused approach with reach
ERC's recruitment efforts primarily relied on recruitment agencies and word of mouth, but that approach did not have the desired effect. As a small organization with a specific goal but limited means of communication, they needed a more targeted recruitment marketing strategy. That's when they discovered sympl’s software: "Through social media campaigns, we could communicate our mission to people it truly resonates with," says our ERC contact. That strategy resulted in "a good first experience with many potential candidates for a somewhat more difficult profile", according to ERC.
Four successful campaigns
ERC faced the challenge of filling several specific and difficult positions, such as Course Coordinator Assistant, Congress & Events Officer, and Marketing and Communications Officer. The sympl software was the perfect tool to easily create campaigns for these roles, automatically generating compelling job descriptions, producing tailored videos, and measuring success with A/B testing. Continuous optimisation using a specialised algorithm made the most effective ads reach the right audience on the appropriate channel. The outcome was impressive: 1.1 million impressions, 2,182 visits to the vacancy pages, and 87 candidates for four positions — a high application rate of 3.98%.
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