The solution for sectors with difficult to-fill-professions
Futech used a combination of traditional and more innovative digital channels, including social media, Google ads, banner ads, and display advertising. Despite all their efforts, the desired results did not emerge. "We did get a response, but it remained limited. So we decided to work with sympl to see if they could help us attract more candidates, and they did!" says Thomas Voets, Marketing Engineer at Futech. In sectors with demanding roles that are difficult to fill, passive job seekers are often the solution. sympl specializes in expanding the reach of vacancies to active and passive candidates.
Ads that work
sympl's software is designed to go beyond active candidates and reach passive job seekers through targeted ads on social media. With automatic A/B testing and a unique algorithm, the campaigns are continuously optimized and refined. This ensures that the budget is allocated to the best-performing ads, targeting the right audience on the most suitable channels. As a result, Futech avoided wasting valuable budget on underperforming ads. Thomas says, "I also received notifications that our media budget was running low, which gave us enough time internally to consider whether we wanted to extend the campaign."
Plenty of insights, lots of candidates
The "social media" tab in the sympl software provides a comprehensive overview of ad progress, impression numbers, vacancy page visits, and candidate numbers. With those features, Thomas Voets could filter by social media platform, allowing him to identify the most successful ads on each platform. "We operate in a tough sector, so I was pleasantly surprised by the number of candidates that came in," Thomas said.
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