The solution for sectors with difficult to-fill-professions
Futech used a combination of traditional and more innovative digital channels, including social media, Google ads, banner ads, and display advertising. Despite all their efforts, the desired results did not emerge. "We did get a response, but it remained limited. So we decided to work with sympl to see if they could help us attract more candidates, and they did!" says Thomas Voets, Marketing Engineer at Futech. In sectors with demanding roles that are difficult to fill, passive job seekers are often the solution. sympl specializes in expanding the reach of vacancies to active and passive candidates.
Ads that work
sympl looks beyond active candidates, with targeted ads on social media reaching passive job seekers as well. Using an automated A/B testing approach and a unique algorithm, the campaigns undergo continuous optimization and adjustment. That flexibility ensures the budget is allocated to the most effective ads, reaching the right audience on the appropriate channels. Consequently, Futech avoided wasting its budget on underperforming ads. Under the "social media" tab in the sympl software, Thomas Voets, Marketing Engineer at Futech, could quickly access a clear overview of the media budget. And that's not all. Thomas says, "I also received notifications that our media budget was running low, which gave us enough time internally to consider whether we wanted to extend the campaign."
Plenty of insights, lots of candidates
The "social media" tab in the sympl software provides a comprehensive overview of ad progress, impression numbers, vacancy page visits, and candidate numbers. With those features, Thomas Voets could filter by social media platform, allowing him to identify the most successful ads on each platform. "We operate in a tough sector, so I was pleasantly surprised by the number of candidates that came in," Thomas said.