Testimonial: Homeras

Freedom, happiness - HomeRAS found with sympl the flexibility they were looking for

HomeRAS is always searching for new staff, but finding a recruitment solution takes time and effort. Recruitment campaigns are time-consuming, and outsourcing to recruiters can be expensive. Laura Franchitti, HR Manager at HomeRAS, sought a more efficient and flexible approach. With sympl, she discovered the ideal solution: an intuitive software that simplifies campaign setup while providing the flexibility to manage recruitment independently. This newfound freedom resulted in a successful partnership, yielding 198 candidates for eight positions.

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198

applicants

1.3 mln

impressions

5.85%

Application rate

About Homeras

HomeRAS provides emergency assistance to people with fire insurance coverage. Using SoSimply, they make their network of qualified and experienced professionals available for maintenance, repair, and renovation work. This simplifies everything. SoSimply, So quick, So effectively.

Company size: 200 - 499 employees
Industry: Customer Service

From generic and expensive, to targeted and affordable

Laura Franchitti, HR Manager of HomeRAS, came across the sympl software on social media. She was pleasantly surprised by what she saw: targeted campaigns with ads that really appeal to people on different digital channels. Previously, she mainly worked with interim and recruitment agencies, but that was pricey and never had the desired outcome. The promised a influx of strong candidates but that promise always fell short, plus the final cost was very high. sympl, on the other hand, was a lot cheaper and easy to use independently.

sympl's easy-to-use software

With a few clicks, Laura Franchitti, HR manager at HomeRAS, could easily set up recruitment marketing campaigns. From writing the job description to creating customised videos, everything was ready to go on the social media platforms in a matter of minutes. “The videos and publications on the various digital channels were the perfect way to appeal to a large number of people,” says Laura.

One tool, many digital channels

sympl offers one tool that publishes all ads directly on different channels, including the latest digital channels (such as TikTok). Using the sympl algorithm, the software tests different ads and the budget is then automatically allocated to the best-performing ad. This delivered great results for HomeRAS: 1.37 million impressions, 3,382 visitors on the job pages and 198 candidates for 8 different vacancies (with an impressive application rate of 5.85%).

The successful "Account Manager" campaign

To further understand this success, let's examine the statistics of the Account Manager campaign. This job posting garnered a whopping 171,394 impressions on social media, with a click-through rate of 0.66% (representing the percentage of users who clicked on the ad to access the vacancy page). Consequently, the vacancy page received 1,053 visits, and 87 candidates submitted applications, with an impressive 73.5% being passive candidates sourced from Facebook and Instagram. The application rate for this campaign was equally noteworthy, with 8.26% of all visitors to the vacancy page taking the initiative to apply — nearly four times higher than the sympl average of 2.1%.

Advertentie van Homeras voor Business Solution Manager

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simplifying from start to end

Many applications also means tons of candidates to review and contact. Luckily, that’s easy to manage through the sympl software’s advanced features. Laura attests to this: "The automatic email templates made following up with and contacting the candidates much easier."

Reaching suitable candidates is crucial — sympl knows that better than anyone. Would you like to amplify the reach and success of your vacancies? Schedule an online meeting to explore what the sympl software can do for your organization.