General campaigns with insufficient reach
Kris De Leeneer had previously relied on interim and recruitment agencies, so they already posted jobs offline and online. Still, they noticed that these campaigns did not have the desired result. A different and more focused approach was needed. Kris discovered the sympl software on social media and found a solution that delivered results: "sympl’s software leverages a highly targeted approach, significantly enhancing the reach and quality of a recruitment marketing campaign."
sympl's targeted approach
Passive job seekers represent a substantial and promising pool of potential candidates, and reaching them can be challenging. However, sympl's software enables companies to reach this elusive group through targeted ads on social media. But the sympl software’s capabilities extend beyond that: its algorithm continuously optimizes and adapts campaigns through automated A/B testing. As a result, the most effective ad is served to the correct target audience on the appropriate channel. Kris De Leeneer's experience with ten successful campaigns is a testament to the efficacy of the sympl software’s solutions.
10 campaigns, 512 candidates
Kris De Leeneer faced the challenge of filling several positions, such as Driver CE, Transport Planner, and Warehouse Team Leader. Kris's company leveraged the power of the AI-powered sympl software by independently creating and executing a highly effective recruitment marketing campaign. They easily crafted compelling job descriptions, engaging ad copy, and even produced impactful recruitment videos directly within the platform, using its intelligent features. The campaign had remarkable results: it generated 2.6 million impressions, attracted 11,372 visitors to job pages, and ultimately resulted in 512 candidates for ten open roles.
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