General campaigns with insufficient reach
Kris De Leeneer had previously relied on interim and recruitment agencies, so they already posted jobs offline and online. Still, they noticed that these campaigns did not have the desired result. A different and more focused approach was needed. Kris discovered sympl on social media and found a solution that delivered results: "sympl adopts a highly targeted approach, significantly enhancing the reach and quality of a campaign."
Sympl's targeted approach
Passive job seekers represent a substantial and promising pool of potential candidates, and reaching them can be challenging. However, sympl's technology enables companies to reach this elusive group through targeted ads on social media. But sympl's capabilities extend beyond that: its algorithm continuously optimizes and adapts campaigns through automated A/B testing. As a result, the most effective ad is served to the correct target audience on the appropriate channel. Kris De Leeneer's experience with ten successful campaigns is a testament to the efficacy of sympl's solutions.
10 campaigns, 512 candidates
Kris De Leeneer faced the challenge of filling several positions, such as Driver CE, Transport Planner, and Warehouse Team Leader. To support Kris, the sympl team took care of all aspects of the campaign, from drafting job descriptions to creating engaging videos and testing campaign effectiveness. Kris received a comprehensive campaign that they could easily replicate. The company independently worked on their campaigns, using the sympl software to fine-tune and launch them. The fruitful collaboration with sympl yielded remarkable results: 2.6 million impressions, 11,372 visitors on job pages, and an impressive pool of 512 candidates for ten vacancies.
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