Testimonial: municipality Sint-Genesius-Rode

From doubts to peace of mind: how municipality Sint-Genesius-Rode modernized its recruitment with the sympl software

Recruitment marketing can often be a complex challenge for municipalities, especially when relying on traditional methods that no longer attract the right candidates. Municipality Sint-Genesius-Rode faced this challenging issue, struggling to fill in vacancies across a wide range of roles. Initially hesitant about being on social media, they soon discovered that the right tool could transform their hiring process. Enter the sympl software, a software solution that turned their recruitment marketing from demanding to effortless.

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 data points analysed per month

0.81%

Click-Through Rate
ingevulde vacatures

3

hires (so far)
recruitment campaigns

74.6%

qualified candidates

About municipality Sint-Genesius Rode

Municipality Sint-Genesius-Rode is a municipal organization in Belgium that provides various public services to its local community. It's responsible for managing areas such as healthcare, education, public safety, infrastructure, and social services. The municipality works to ensure the well-being of its residents through effective and efficient administration of municipality functions.

Company size: 300 employees
Sector: Government

Traditional methods fell short

Municipality Sint-Genesius-Rode had previously relied on traditional methods including their own website, VDAB, physical announcement boards, and word-of-mouth to fill vacancies. At that time, social media hadn’t yet become a part of their recruitment strategy. Moreover, they were initially hesitant about being on social media to attract the right candidates. However, these traditional methods weren’t as effective as they wished to reach the right candidates, particularly for hard-to-fill roles. With limited success in reaching the right candidates, they knew they needed to explore modern recruitment strategies.

Overcoming doubts with the sympl software

That’s when the sympl software entered the picture. Jan Buysse, general director at municipality Sint-Genesius-Rode, was familiar with sympl from a previous job but was a bit doubtful if they internally had enough knowhow and skills to set out full recruitment marketing recruitment campaigns themselves. 

When Jan decided to give the sympl software a chance, it turned out to be the right decision for the HR team. No advanced knowledge or skills were required to set up effective recruitment marketing campaigns with the sympl software. “The decision to choose for the sympl software was driven by the fair price-quality ratio and ease of use. With targeted ads, we were able to recruit locally, which aligned perfectly with the municipality’s strategy.”, says Robin Huylebroeck, expert in human resources and organisation at municipality Sint-Genesius-Rode. A few months in, they connected their own Facebook page with the software, enabling direct interaction with the local community. This led to valuable feedback, including a request from French-speaking residents for job ads in their language. And their Facebook page also got a significant boost in page views. As such, the sympl software gave them an extra platform to engage meaningfully with local talent. Thanks to sympl, setting up recruitment campaigns became actually effortless & intuitive, attracting high-quality candidates for their applications. 

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Robin Huylebroeck

Expert in human resources and organisation

Municipality Sint-Genesius-Rode

“Using the sympl software gave us peace of mind. We knew the applications would come in, and that we'd be able to find the right person for our applications.”

Turning hard-to-fill vacancies into the right candidates

Before using the sympl software, filling certain positions, like lifeguards, was a real challenge for Robin and his team. Since integrating the sympl software into their recruitment marketing process, they've seen an increase in applications across a wide variety of roles, from lifeguards to communication experts and healthcare professionals. 

To put it in numbers, the municipality’s campaigns created with the sympl software have an average click-through rate (CTR) of 0.81%, far surpassing the 0.52% benchmark for similar campaigns. Furthermore, 74.6% of applicants turned out to be qualified candidates, directly contributing to filling in roles with the right talent. Thanks to sympl, the company now enjoys peace of mind knowing their vacancies are attracting the right candidates. That sense of certainty is invaluable for Robin and his team.

A game-changer for recruitment marketing

With the sympl software, Municipality Sint-Genesius-Rode streamlined their recruitment efforts and saw tangible results: more applications, better-qualified candidates, and successful hires. The ease of use, fair price-quality ratio, and targeted recruitment marketing approach on social media proved invaluable, giving Robin and his team confidence that each campaign would deliver. “For any municipality looking to modernize recruitment, the sympl software is the game-changer they need.”, according to Robin.

Do you also want to increase your reputation as an employer among your target audience and attract more relevant candidates? Schedule an online meeting here  to discuss how you can implement the sympl software in your recruitment strategy.

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