Testimonial: Brouwerij Westmalle

sympl

How NSX Revitalized Its Recruitment Strategy with sympl

The Trappisten Van Westmalle Brewery encountered a challenge: filling several vacant positions within a limited timeframe. Without an internal HR department,  attracting suitable candidates is a time-consuming task. However, Philippe Van Assche, the Managing Director, and Bart Wellens, the Commercial Director, were not left to face this challenge alone. Fortunately, with the help of sympl, they received over 200 applicants for three vacancies that had been posted online for a mere 30 days each.

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recruitment campaigns

110

applicants
of vacancies filled

449.723

impressions
data points analysed per month

0.81%

CTR

About NSX

NSX, a software development firm, was founded in 2011 to apply scientific research on Normalized Systems to industrial applications. Operating in Belgium, the Netherlands, and the UK, NSX offers innovative solutions by integrating technologies like agile project management, DevOps, and micro-services. With around 100 mission-critical applications in production, NSX focuses on knowledge transfer and empowering clients through collaborations with ICT companies and a dedicated competence centre.

Company size: 40-50 employees
Industry: Information Technology

Frans Verstreken, Chief Commercial Officer of NSX Normalised Systems—a leading high-end software development firm—first encountered sympl through networking. After following sympl on LinkedIn, he noticed its success in reaching passive candidates and admired the innovative approach to recruitment.

"Before sympl, we worked with recruitment agencies, who remain trusted partners. However, what really drew us to sympl was their ability to tap into the passive job seeker market, making the candidate pool more extensive and interesting," Frans shared.

Despite his challenges to attract specialized talent, Frans found sympl to be a persistent partner, providing solutions that allowed NSX to reach more candidates and streamline their hiring efforts.

"sympl’s software empowered us to create our own recruitment campaigns, enabling several team members to monitor the process professionally. This level of involvement was possible without requiring excessive time or commitment, which was crucial for us."

bart wellens van brouwerij westmalle

Bart Wellens

Commercieel directeur

NSX Normalized Systems

"By using sympl, we were able to take recruitment into our own hands in cost-and time-efficient manner"

Advertentie westmalle voor projectingenieur

Projectingenieur

Advertentie westmalle voor junior marketeer

Junior Marketeer

Advertentie westmalle voor productiemedewerker

Polyvalent Productiemedewerker

Customisable features

To further enhance the campaigns, Frans utilised a custom subdomain to align the vacancies with NSX's own website domain, ensuring consistent branding across all campaign materials. The impact was significant: the ads generated over 400,000 impressions and attracted more than 2,520 visitors to the vacancies.

Frans appreciated the platform's user-friendly interface, which simplified the entire recruitment process—from creating social media campaigns to following up with candidates. NSX also found value in sympl’s pricing model, along with the boost in social media presence that came from using the platform.

A key benefit of sympl for NSX was the ability to streamline candidate follow-up. By utilising custom dynamic email templates, Frans found it easy to manage communications with candidates. He also invited his colleagues to join the platform, allowing everyone to access the same candidate pipeline, view shared notes, and minimise confusion.

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Two different profiles, two successful campaigns

In their first campaign using sympl, NSX targeted a niche role requiring a master's degree in computer science and engineering, resulting in a successful hire from a competitive pool of 21 applicants. In their second campaign, they focused on a more experienced business analyst profile, leading to several promising candidates being invited for interviews.

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