More innovation = more candidates
Pointerpro encountered challenges with traditional communication channels searching for a Customer Success Representative. Despite exploring options like interim and recruitment agencies and LinkedIn, Stefan Debois, the Founder & CEO, couldn't find suitable candidates. Stefan realized the need for a more innovative and digital approach: "I wanted to attract candidates' attention where they spend most of their free time: social media." That realization marked the inception of the initial collaboration between Pointerpro and sympl.
A smooth onboarding without any worries
During the onboarding, Pointerpro provided essential information, including company details, desired profile, soft/hard skills, and other requirements. Additionally, they could upload their logo and relevant images. Stefan Debois, the Founder & CEO at Pointerpro, expressed great satisfaction with the process, "The onboarding was straightforward. sympl did well in every single interaction. The platform was easy and intuitive, and the software support responded quickly to questions." Once Pointerpro submitted all the necessary information, sympl created engaging job descriptions and appealing visuals. That work resulted in an impressive first campaign, freeing Stefan from worries or additional tasks.
A targeted campaign through social media
Sympl uses targeted targeting to reach the right profiles on social media. Additionally, their proprietary algorithm continuously optimizes and adjusts the campaigns thanks to automatic A/B testing. This way, the best working ad is shown to the right target group on the appropriate channel. And this is also what Stefan Debois, Founder & CEO at Pointerpro, noticed: "Sympl helped me find suitable candidates who matched the description. This allowed us to easily target the right audience." And that made for a successful first campaign.
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