Testimonial: PointerPro

Pointerpro's first campaign was a success: from a smooth onboarding to 62 strong candidates

As a fast-growing expanding company, Pointerpro consistently seeks new talent to join their team. Their recruitment efforts took place on traditional channels, which yielded unsatisfactory results. Stefan Debois, Pointerpro's Founder & CEO, noticed they had minimal reach on those channels. So they had to take a more innovative approach. Recognizing that potential candidates engage with social media platforms, Stefan opted to work with the sympl software for their recruitment marketing endeavors. The outcome was a successful initial collaboration: 424 visitors, 62 candidates, and an impressive application rate of 14.62%.

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applicants

144.725

impressions

14.62%

application rate

About Pointerpro

Pointerpro (formerly Survey Anyplace) is a fast-growing Belgian online software company. They develop and distribute a unique application that enables companies to craft engaging online questionnaires and personalized reports. Its customer base spans 56 countries, and over 50% of their users are in the United States.

Company size: 10 - 20 employees
Industry: Software development

More innovation = more candidates

Pointerpro encountered challenges with traditional communication channels searching for a Customer Success Representative. Despite exploring options like interim and recruitment agencies and LinkedIn, Stefan Debois, the Founder & CEO, couldn't find suitable candidates. Stefan realized the need for a more innovative and digital approach: "I wanted to attract candidates' attention where they spend most of their free time: social media." That realization led Pointerpro to start using the sympl software for their recruitment marketing needs.

A smooth process without any worries

Pointerpro easily entered essential information into the sympl software, including company details, their desired profile, and other requirements. They also uploaded their logo and relevant images directly within the software. Stefan Debois, the Founder & CEO at Pointerpro, expressed great satisfaction with the process. "The setup was straightforward," he said. "The software was easy and intuitive to use.” Once Pointerpro entered all the necessary information through the software, the platform automatically generated job descriptions and appealing visuals. This streamlined process, managed directly by Pointerpro within the sympl software, resulted in an impressive first recruitment marketing campaign, freeing Stefan from additional tasks and worries.

A targeted campaign through social media

sympl's software uses targeting to reach the right profiles on social media. Additionally, its proprietary algorithm continuously optimizes and adjusts the campaigns thanks to automatic A/B testing. This way, the best working ad is shown to the right target group on the appropriate channel. And this is also what Stefan Debois, Founder & CEO at Pointerpro, noticed: "the sympl software helped me find suitable candidates who matched the description. This allowed us to easily target the right audience." And that made for a successful first recruitment marketing campaign.

The "Customer Success Representative" campaign

The Customer Success Representative ad, made by the sympl software, received 144,725 views, with 424 people visiting the vacancy page (representing a click-through rate of 0.41%), of which 62 submitted applications. That's an impressive application rate of 14.62%, well above the sympl average of 2.1%.

PointerPro vond werknemers via online rekrutering

Customer Success Representative

Convenient, intuitive and efficient

Stefan Debois, Founder & CEO at Pointerpro, appreciated the ability to rank and track the 62 candidates in the sympl software. That feature allowed him to automatically email or WhatsApp candidates about their applications, ensuring a smooth and efficient application process. The streamlined and user-friendly design of the software ensured a fast and hassle-free recruitment marketing experience. "The sympl software works easily, intuitively, and efficiently," says Stefan Debois.

Reaching suitable candidates is crucial — sympl knows that better than anyone. Would you like to amplify the reach and success of your recruitment efforts? Schedule an online meeting to explore what the sympl software can do for your organization.

PointerPro

"The sympl software works easily, intuitively, and efficiently"

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