Difficult positions to fill with low engagement
Sumitomo Drive Technologies relied on traditional communication channels to advertise vacancies, including their website, VDAB, job fairs, and LinkedIn. However, achieving high engagement proved challenging, especially for more demanding professions. In fact, technical positions at Sumitomo Drive Technologies require specific profiles, necessitating targeted recruitment marketing campaigns. Stefanie Den Haene, the HR Officer, knew that all too well. She chose sympl's recruitment marketing software to address this challenge..
An attractive campaign with minimal effort
Sumitomo Drive Technologies easily entered essential company and vacancy information into the sympl software. From there, using the software's AI-powered tools, they drafted job descriptions, created advertising materials, and designed appealing visuals for their CNC Operator vacancy. "The software allowed us to create an engaging recruitment marketing campaign with eye-catching visuals and compelling text in no time, all with minimal effort," says Stefanie Den Haene, HR Officer. This streamlined process resulted in a highly effective recruitment marketing campaign
A targeted campaign through social media
The sympl software enables companies to engage with passive job seekers through targeted social media ads. With a specialized algorithm, the campaigns undergo continuous optimisation and adjustment via automated A/B testing. As a result, the target audience sees the most effective ad on the appropriate channel. Those efforts culminated in a targeted "CNC Operator" recruitment marketing campaign, attracting significant attention: the ad garnered 361,592 views and 574 visits to the vacancy page — a click-through rate of 0.33%.
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