Difficult positions to fill with low engagement
Sumitomo Drive Technologies relied on traditional communication channels to advertise vacancies, including their website, VDAB, job fairs, and LinkedIn. However, achieving high engagement proved challenging, especially for more demanding professions. Technical positions at Sumitomo Drive Technologies require specific profiles, necessitating targeted campaigns. Stefanie Den Haene, the HR Officer, knew that all too well. sympl's personalized service appealed to her, and that is how a collaboration to fill the CNC Operator vacancy began.
An attractive campaign with minimal effort
Sumitomo Drive Technologies completed the onboarding with the essential company and vacancy information. From there, sympl set about drafting job descriptions, creating advertising materials, and designing appealing visuals. Stephanie Den Haene, the company's HR Officer, says: "They created an engaging campaign with eye-catching visuals and compelling text, all without requiring my involvement." Stephanie reviewed the final version, offering feedback and approving the campaign quickly within the sympl software. This collaborative effort resulted in a campaign supported by Sumitomo Drive Technologies and trusted by sympl to deliver results.
A targeted campaign through social media
sympl enables companies to engage with passive job seekers through targeted social media ads. With a specialized algorithm, the campaigns undergo continuous optimization and adjustment via automated A/B testing. As a result, the target audience sees the most effective ad on the appropriate channel. Those efforts culminated in a targeted "CNC Operator" campaign, attracting significant attention: the ad garnered 361,592 views and 574 visits to the vacancy page — a click-through rate of 0.33%.
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