A cost-efficient recruitment strategy

Laurent previously outsourced the task of finding new candidates to external recruitment agencies. As a result, the costs of recruiting new talent skyrocketed, and the agencies' strategies were ineffective. Laurent started looking for a more efficient and cost-effective approach. "The switch to sympl was a game changer for us. Not only can we recruit smarter financially, but we also maintain full control over the process."

Standing out in a niche market

As a relatively small company in a niche market, gaining visibility with the target audience online can be a challenging task. Even when visibility is achieved, it is equally important to persuade potential candidates of the company's strengths and appeal as an employer.

The sympl software effectively addresses these pain points through software aimed at increasing digital visibility with target audiences and appealing to relevant passive candidates without losing Twinplast's unique corporate culture.

THE DIGITAL RECRUITMENT SOLUTION FOR TWINPLAST

The user-friendly interface and advanced features enabled Laurent to communicate his unique corporate culture and vision in an attractive way to potential candidates. The platform allowed him to easily include images in their campaigns that reflected the positive aspects of their culture, helping him to attract candidates who align with the company's values and vision.

A strong social media presence is an added benefit, especially for niche companies such as Twinplast, which are lesser-known to the general public. The value of being visible on these channels is evident from the high percentage of applicants who applied via mobile phones: 91%.sympl helped attract the right talent while also managing the entire recruitment process more efficiently. The sympl platform is straightforward and breathes fresh air into the recruitment process.

sympl's software is designed to automatically conduct A/B testing of advertisements and optimize campaigns continuously, allowing Twinplast to effectively reach its target audience. As such, Laurent was able to spend more time developing relationships with potential candidates instead of focusing on administrative tasks. "Although following up on applications through sympl advertisements initially took me more time than with a recruitment agency, sympl has provided a seamless solution that has simplified this process and made it more personal."

Personalised ads that stand out

"My favourite feature? Without a doubt, the tailor-made advertisements." The personalised ads within the recruitment campaigns significantly impact the ability to stand out in a niche market. "At sympl, they have found the key to success." The cost-effective recruitment sympl software, paired with outstanding views and application results, has helped Twinplast recruit talent efficiently. It is one of many inspiring examples of how digital innovation can transform recruitment.

Do you also want to increase your reputation as an employer among your target audience and attract more relevant candidates? Schedule an online meeting here  to discuss how you can implement sympl in your recruitment strategy.