Influencer Recruitment: an emerging trend in recruitment

Influencer Marketing: an emerging trend in recruitment

Influencer Marketing¬†is a hot topic ūüĆ°ÔłŹ¬† in the¬†digital world, and there‚Äôs a good reason for that: an impressive 89% of the¬†ROI¬†coming from Influencer Marketing is better than any other¬†marketing strategy.

Would you like to dig a little deeper ‚õŹÔłŹ ? Keep reading for a few¬†interesting facts¬†about Influencer Marketing in recruitment!

The new hot topic ūüĒ•

Influencer Marketing may not sound that new or exciting to you. ūüĎā Still, in the¬†world of recruitment, it is an entirely new¬†phenomenon.¬†

So what is Influencer Marketing all about? In short,¬†organisations¬†pay a person with a¬†large platform¬†to promote your¬†product/service. This form of marketing is often used as a part of¬†brand awareness, but it can also come in handy to support¬†PR¬†processes. The so-called¬†influencers¬†promote your content via the¬†channel¬†on which¬†they have collected the most¬†followers.¬†You must have come across some well-known¬†Instagram models¬†of¬†famous YouTubers¬†before‚Ķ ūü§≥

The principle is the same when it comes to recruitment. Find a well-known recruitment influencer who suits your organisation, and turn them into your ambassador. Give them tasks like promoting vacancies on Instagram or filming an office tour for their YouTube channel. The number of applications in your inbox will peak in no time!

Influencer Marketing is still fairly new and undiscovered territory for recruiters; all the more reason to jump that bandwagon as soon as you can. You won’t only distinguish yourself from your competition, you’ll also become an expert in a trend that will undoubtedly become an even hotter topic in the next 5 years.

What are the advantages?

Do you remember when you effortlessly received hundreds of¬†applications¬†for every published vacancy?¬†Yeah, good old times‚Ķ¬†Well, those times are over.¬†‚Ćõ¬†Let‚Äôs face it:¬†candidates¬†don‚Äôt¬†trust¬†recruiters as much as they used to.¬†A mere ‚Äėwe‚Äôre the best, trust us‚Äô doesn‚Äôt cut it anymore to¬†convince¬†a candidate to apply. So how¬†do¬†you convince them in this day and age?¬†That‚Äôs right:¬†Influencer Marketing. Fair enough then, what are the¬†advantages, you may be wondering. We‚Äôve listed a few for you!

1)¬†Extensive reach ūüĎ®‚ÄćūüĎ©‚ÄćūüĎß‚Äćūü϶:¬†You probably don‚Äôt want to hear it,¬†but publishing your vacancies on a few¬†job sites¬†is¬†not enough. Job sites are numerous, which¬†lowers the chances¬†of¬†relevant candidates¬†finding your vacancy. Influencers have an established and extensive reach, brimming with people that¬†consume¬†their¬†content¬†actively and willingly. Followers¬†voluntarily¬†spend time interacting with, sharing, and even waiting for influencer‚Äôs posts, simply because it is¬†personal content. Are you after a specific¬†target audience?¬†No problem!¬†Different¬†niches¬†have different influencers. Get your online digging shovel handy, and find the right influencer for your¬†target audience.

2)¬†Attracting a (young) target audience: The¬†Millennials/gen z‚Äôs¬†are mostly¬†young¬†and¬†creative¬†digital natives¬†who have fully mastered today‚Äôs¬†technology. I can almost hear you thinking: ‚ÄúMillennials are impossible to attract‚ÄĚ. The solution? Influencer Marketing! These generations immerse themselves in¬†content¬†of their favourite influencers on¬†a daily basis, making it the ultimate way to attract them.

3)¬†The messaging ūüď®: As experienced¬†content creators, influencers have mastered the art of getting the¬†message¬†across the right way. Give influencers the chance to interpret and communicate your¬†vacancy¬†to their audience in their own unique way, and you‚Äôll be talking to the¬†perfect candidate¬†before you know it.¬†

Be your own influencer

It’s not always easy to find the right person to become an ambassador for your organisation. In fact, it can almost be impossible to find that perfect influencer to represent your brand! Are you really struggling to find someone who fits the job? Why not become your own influencer! Incoming: 3 tips to recruit like a social media influencer.

1) Be authentic: As we said, influencers are message-delivering experts, usually able to guarantee that their followers will welcome any message with open arms. How, you ask? They are authentic. Millennials/gen Z’s love authenticity and honesty from people they can relate to. Leave those cheap sales talks tucked away, and strive to stay as authentic as you can be. Besides, this will also do wonders for your employer brand.

2)¬†Communication skills¬†ūüí¨: It goes without saying that¬†authenticity¬†and¬†transparency¬†will have zero effect if you don‚Äôt possess the necessary¬†communication skills. To repeat ourselves once again: the most important¬†factor¬†of Influencer Marketing is the way the message comes across. If you don‚Äôt know how yet, practice until you do!¬†

3) Interact with your audience: Posting content the right way isn’t the only vital factor here; communicating with your followers is also a must! This way, you’re showing that you are approachable as an organisation, and your relationship with customers will improve significantly. 

Keep on influencing

Influencer Marketing¬†is going places!ūü§≥ Time to work it into your¬†recruitment strategy¬†asap.