Online recruiting is all fun and games until you realise that you’re not getting any responses to your vacancies. How do you solve this? SEO (Search Engine Optimization) is your knight in shining armour. 🏰 Usability, relevant content and crystal clear titles are the key! 🔑
What exactly is SEO? For those who need a quick reminder: SEO is the collection of actions you take to make your website rank higher in search engine results, such as Google or Yahoo. These actions can be a number of activities. You can make your webpage user-friendly, write relevant content, and so on.
Great, so what’s the issue? Why do you need tips? Well, did you know that Google processes 3.3 billion searches every single day? It goes without saying that you could quickly find yourself drowning in a sea of websites and searches.
That’s why we’ve collected 5 tips that will make your vacancy page a true standout.
What are job seekers actually looking for? What keywords do they type into their search engine? And how do you make sure that your vacancy page appears at the request of those keywords?
With applications like Keyword Planner (from Google Ads) or Ubersuggest (from Neil Patel), you’ll quickly find the answers to these questions. You can use these applications to find out what job seekers search for within your branch. By entering a keyword into the system, you’ll easily see the amount of searches on it, (does it get searched a lot or not?) as well as some potential synonyms you could use. Did you find a few keywords that work for you? 🔍 Make a keyword list! This way, you’ll always know where to find them when you’re designing content. Focus on 3 words, and use these on your vacancy page.
However funny and informal creative job titles are, they are an unfortunate no-go. The title you use has a significant impact on your SEO score. Not many people search for a job title like Ninja Marketer, and the ones that do search for it may not be the professionals you were looking for in the first place.
Are you looking for an Online Marketer? If so, use this as your title. Simplicity is the key to brilliance.
The right URL may initially not seem that important, but it will quickly become apparent that it is. A great URL doesn’t just influence your SEO score, it will also help candidates to find and visit your website faster.
You could call the creation of the right URL the behind the scenes preparation of SEO. Along with your Meta Title and your Meta Description, your URL is the first thing people see when your web page shows up in their search results. Time to make an impression.
It’s important to keep everything sympl (nudge nudge, wink wink) and relevant. Avoid numbers or special characters, unless they are part of your job title. Use hyphens and/or low dashes as much as possible (where appropriate). This way, you’ll go from URL: website.com/vac-1839484
to URL: website.com/account-manager-london
But what about your vacancy page in itself? An attractive vacancy page is, of course, essential. But the copy you write plays an ever bigger role in your SEO rankings.
Again, the use of keywords is critical. By using the previously mentioned keyword applications, you’ll easily find the ones that reflect your vacancies best and include them in your content in several ways. Definitely weave them into your text (title and description), and try to link your images and videos to the relevant keywords. You can add an invisible Meta Description of your media to optimise the use of your SEO gems.
Last but not least, don’t forget to use your internal links. Even though you may not want candidates to leave your vacancy page, you can still use potentially relevant internal links. For example, a link to other vacancies or a page about your team. This will ensure a good flow through your website and increase user-friendliness.
70% of job seeker’s traffic occurs via a mobile device; enough reason to make sure that your pages are user-friendly for smartphones, tablets, and other small screens. 📱
It doesn’t just make your website relevant for Google; it also means that your mobile visitors have a clear overview of all the information on your vacancy page.
Finally, don’t forget to double-check that your page is logical and natural. You may have stuffed your keywords in there many times over, but they have to stay relevant to their context. A good way to check this is to read your page out loud. Do you notice any crooked sentences or strange combinations whose only purpose is to score on SEO? Select and delete!
You can get started with these tips! If you stick to our SEO tips, your vacancy page will come out on top in no time.
