Who or what is AI?
Before diving into ChatGPT, let's clarify what AI is. Artificial intelligence is the simulation of human intelligence in machines that can think, learn, and problem-solve.
Two terms in AI's jargon jungle stand out: machine learning and generative AI. Machine learning involves training computers with data and algorithms to learn patterns from data without being explicitly programmed. Generative AI uses algorithms to create content, such as images, text, music or code, based on existing data. ChatGPT is an example of generative AI.
Your tireless virtual sidekick
ChatGPT, which gained over 100 million users two months after launch, generates text based on prompts about anything from acupuncture points to zombie survival. This digital word wizard can conjure content to inform, convince, and engage your target audience.
However, ChatGPT need not replace you. Picture it as your trusty sidekick — the virtual Chewbacca to your HR Han Solo, only much more verbose. While you focus on more critical parts of your role, like managing employee relations or developing training programmes, your new virtual assistant can share your ever-increasing workload of online recruitment campaigns.
You can use ChatGPT as a marketing tool to create, adjust, and review copy for your online recruitment campaign. Here are some ideas for using ChatGPT, along with example prompts for the (fictional) position of Digital Marketer at EY.
Creating and refining online recruitment campaigns
You can use ChatGPT as a marketing tool to create, adjust, and review copy for your online recruitment campaign. Here are some ideas for using ChatGPT, along with example prompts for the (fictional) position of Digital Marketer at EY.
1. Copywriting
Crafting compelling job vacancy copy is essential — you want to stand out among the sea of online job postings. Read more about the importance of crafting an attractive vacancy page here. With the example prompt below, you can skip writer's block and get a first draft of your vacancy description faster than you can drink your morning coffee :
‘Help me craft an engaging job vacancy description for the position of Digital Marketeer at EY. Highlight the role's responsibilities and the qualifications required, and convey the exciting opportunities for professional growth.’
2. Proofreading
You've got your job description, but you need a second pair of digital eyes to take a look.. A prompt like the one below can give your content a dazzling makeover while checking for errors and ensuring brand consistency:
‘I've drafted a job description for the Digital Marketer role at EY, but it feels lacking in impact. Could you proofread and enhance it, ensuring the language is polished and aligns with EY's branding guidelines?’
3. Tone of Voice
All your copy must pass your target audience's vibe check, from CEO-level seriousness to laid-back business casual. This kind of prompt can rewrite your text according to a specified tone of voice:
‘I need to adjust the tone of voice in our job description for the Digital Marketeer position at EY. Currently, it's formal, but we want it to be more approachable and friendly. Can you help by rewriting it with a casual yet professional tone?’
4. Brainstorming
Suppose you feel stuck in the creativity quicksand. In that case, use this example prompt to fire up your imagination with fresh ideas and creative approaches for promoting your vacancy via social media ads :
‘I'm struggling to develop innovative ways to attract candidates for the Digital Marketer role at EY. Let's brainstorm together – can you suggest creative approaches or unique selling points that we can include in our job ads on social media?’
5. Variations for A/B Testing
Why make one piece of ad copy when you can easily make two or three? This kind of prompt can generate variations of headlines and ad copy for A/B testing, leaving you to analyse which social media ad resonates best with potential candidates:
‘We're preparing a recruitment campaign for the Digital Marketer position at EY, and we'd like to test different ad copies on social media to see which resonates best with potential candidates. Please help us by generating a few variations of headlines and ad copy for our A/B testing.’’
Those are just a few examples. You have undoubtedly thought of many other ways to work more efficiently. However, this virtual assistant isn't perfect.
A quick reality check
Don’t rest the success of your online recruitment campaigns on ChatGPT — you need to be aware of the limitations. This modern marvel of generative AI is notorious for confidently producing inaccurate or misleading information, and it will often miss subtle nuances.
Remember that with ChatGPT, as with life, you get out what you put in. Providing context, detailed instructions, and tweaking your prompts will improve ChatGPT's output. Treat using ChatGPT as an iterative process rather than an instant fix.
sympl's AI-powered progress
At sympl, we supercharge our software using AI. Through extensive testing and data analysis from diverse campaigns and job profiles, we continuously evolve and improve.
sympl's AI integration optimises tone of voice by drawing on past campaigns, understanding the target audience for a specific vacancy, and aligning with the employer brand. We refine ad and vacancy copy by testing variations and formats and learning from past successes (and failures ). This blend of insights and innovation is at the core of our success.
Your next great hire is just a click away
You can accelerate your workflow and transform your online recruitment campaigns by harnessing the power of our platform with integrated (and self-developed!) AI tool. Now is the time to hop aboard the AI recruitment train and see how sympl's advanced tool leads to remarkable results. Request a free trial today and see how we're redefining online recruitment.
